Everyone loves HoneyBaked Ham for special holidays like Christmas and Easter, but summer is generally a slow period for the company. The Summertime Barbeque line was designed to fill that seasonal void. This multi-piece collateral campaign consisted of postcards, t-shirts, a microsite, in-store materials and newspaper FSI's. The bright colors reflected the fun and joy of summer and helped to showcase the delicious food that was ready to fulfill all of the customer's summertime needs. 

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