This unique press kit created buzz and interest with media outlets regarding Cincinnati Bell's initiative to connect people through faster Wi-Fi at special events, public locations, work and in your home. The kit was hand-delivered to media outlets and when opened, the viewer would look in to see a jar lit up by tiny lights, giving a visual looks similar to fireflies trapped in a jar, with the traditional press release inside. This visual was meant to be a nod to the commercial Cincinnati Bell was running that featured a child capturing fireflies and insinuating the idea of capturing and harnessing energy.